Heartland Gardens’ primary initial production will comprise of produce typical local supermarkets. However, Heartland’s produce will be grown organically, sustainably and locally and will include heirloom vegetables. Heartland’s first Fall crop will comprise of (but is not limited to): carrots, onions, cucumbers, corn, hot and sweet peppers, lettuce, beans, tomatoes, garlic, beets, radishes, squash, eggplant, kale, leeks, melons, swiss chard, and several crops of herbs and edible flowers.
Each of these crops will consist of not only the equivalent of typical supermarket varieties of produce, but also cultivars (cultivated varieties) of what are known as heirloom vegetables. Before the industrialization of agriculture, a much wider variety of plant foods were grown for human consumption. These foods, though rarely consumed by the average American today, are considered to be a value added product, often commanding higher pricing than their common counterparts found in most food markets due to their rarity and superior taste. Indeed, theses plants are unanimous winners of taste testing contests held throughout the US such as at the Mango Festival at Fairchild Gardens in Miami.
Despite the increased price a heirloom Brandywine tomato would be sold for by comparison to a typical supermarket variety such as BHN 640, Heartland will remain competitive with local supermarkets, selling them for 10% less than organic prices found at chain supermarkets. In addition, these unique vegetables will be guaranteed to be grown locally and organically, two value adding commodities that often command as much as 50% increase in price point. Again, Heartland’s prices will remain below supermarket costs of commercial organically grown foods, and will never be grown with chemicals.
Customers will also be assured that not only will these vegetables be grown organically, they will also be packaged and shipped as organically as possible. Not only does it cost 10 calories in fossil fuels for every 1calorie an American typically eats, the average produce spends between 3 days to a week reaching the supermarket. Taking these facts into consideration, at Heartland we will be able to promise our customers that our food is produced and distributed as sustainably as possible, as well as pledge our food is considerably fresher than almost any other produce available.